The title of this blog post sums up the article. I found this nugget of information, see below, very helpful.
"Imagine the most impatient person you know, the one whose attention is hard to hold onto, the one who says spit it out or get to the point when you’re trying to tell an anecdote. That’s your ideal reader."
http://www.signature-reads.com/2016/09/how-to-write-a-short-story-with-clarity-and-economy/